Da liễu thẩm mỹ H&M is a dermatology and medical-aesthetics clinic in Hanoi, led by a team of specialist doctors. TechTack built its website — a trust-led clinic platform that presents the doctors and treatments credibly and turns visitors into booked consultations through online appointment scheduling.
When someone is choosing a clinic to treat their skin, they're not comparing features — they're deciding who to trust with their face. A dermatology website has one job before any other: earn that trust, then make booking effortless.
In medical aesthetics, trust is the whole funnel. Credentials, real results, and a frictionless way to book — everything else is detail.
H&M had the substance: specialist doctors, a broad range of dermatological and aesthetic treatments, and real patient results. The website had to make that substance obvious — and convert it into appointments.
The challenge
H&M offers a lot — from treating dermatological conditions like eczema, acne and psoriasis to aesthetic work such as pigmentation, scarring, anti-ageing and hair removal, plus scientific skincare and professional training. That breadth is a strength, but online it risks becoming a confusing wall of services.
The site had to do three things well: establish medical credibility for a team led by a doctor with 25+ years of experience, organise a wide treatment range so patients can find what they need, and make booking a consultation the easiest action on the page — all in Vietnamese, for a local Hanoi audience.
What the clinic site does
A trust-and-conversion site built around the decisions a real patient makes.
Book a consultation online
An appointment-booking flow (Đặt lịch khám) surfaced throughout the site, so a patient ready to act never has to hunt for how — the path from interest to booked visit is short and obvious.
Browse treatments clearly
A structured catalog across five areas — dermatological treatment, aesthetics, scientific skincare, product consultation, and professional training — so a broad range stays easy to navigate.
Meet the specialists
Doctor and expert profiles that put credentials and experience front and centre — the credibility signals a medical-aesthetic decision depends on.
See the proof
A before & after gallery and customer reviews give prospective patients tangible evidence of results before they commit to a consultation.
How we built it
A healthcare web build where credibility and a clean booking path matter more than visual noise.
- 1
Built credibility into the structure
Specialist doctor profiles, experience, and patient reviews are woven through the site — so trust is established before a single treatment is sold.
- 2
Organised a broad service range clearly
Five treatment areas, structured so patients can navigate from a symptom or goal to the right service without wading through everything else.
- 3
Made booking the path of least resistance
The appointment-booking action is present and obvious across the journey, turning interest into scheduled consultations instead of dead-end browsing.
- 4
Added proof patients can see
A before & after gallery and customer testimonials give the tangible evidence a medical-aesthetic decision needs.
- 5
Published a dermatology content hub
An ongoing news/blog section with skincare education — helping patients understand their skin while bringing in organic search traffic over time.
The result
H&M runs a live clinic website — dalieuthammyhm.com — that presents its specialists and treatments credibly and gives patients a clear, low-friction way to book a consultation. Expert profiles, a structured treatment catalog, before & after proof, reviews, and a dermatology blog all work toward one outcome: more trust, more booked visits.
For a clinic, that's the difference between a brochure and a patient-acquisition channel.
Thinking about a website or booking platform for your practice? See our guide on what custom software costs in Vietnam, or tell us what you need.
Frequently Asked Questions
What is the H&M Dermatology website?
It's the official website for Da liễu thẩm mỹ H&M, a dermatology and medical-aesthetics clinic in Hanoi. It presents the clinic's doctors and treatments, shows before & after results and reviews, publishes skincare content, and lets patients book a consultation online. It's live at dalieuthammyhm.com.
Can TechTack build clinic and healthcare websites with online booking?
Yes. The H&M Dermatology site is a live example of TechTack building a trust-led healthcare website with doctor profiles, a structured treatment catalog, before & after proof, and an online appointment-booking flow.
Do you build Vietnamese-language sites with SEO content?
Yes. The H&M site is fully in Vietnamese for a local Hanoi audience and includes a dermatology blog designed to educate patients and earn organic search traffic over time.
How much does a clinic website like this cost?
It depends on scope — number of services, booking complexity, content, and integrations. A focused clinic site with booking sits at the lighter-to-mid end of a custom build. Share your requirements and we'll give you a clear estimate.
